What is the Great Atlantic Way?

What is different about
the visitor experience?

What is the purpose?

Where is the Great Atlantic Way?

Why is it important?

How does it help public
authority strategies?

Where are we now?

What’s next?

Who are the stakeholders?

Who is leading the project?

What do people say?

Contact us

What’s next?


So far 75% of the cost of developing the proposal has been born from the private purse of Jonathan Ball supported by some initial seed corn funding from the Met Office, NCDC and CCC and extensive in-kind support from the professional team and First Great Western and Point of View Productions.

But now we urgently need funding to move to the next stages. Without funding, it will not happen.

A proposal is before GOSW for funding the preparation of the business case by independent consultants which will define the capital and operating costs, the income streams and funding requirements for the five key elements of the project.

The five key elements are:

  • Development of the transport infrastructure with Cornwall County Council
  • Design and development of Tiscott Landfill as a climate and visitor centre
  • Development of the 12 hubs linked by journeys through landscape, culture and lives of people
  • Establishment of the brand and its operation amongst the confederation of participating businesses and individuals
  • Creation of the exemplar as a pilot and first part of the roll out across the district

It is an essential document needed to establish the funding and investment from both the private and public sector to bring the project to fruition.

The aim is to establish the Great Atlantic Way by 2012 in time for the enormous regional tourist opportunity presented by the London Olympics.





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