What is the Great Atlantic Way?
What is different about
the visitor experience?
What is the purpose?
Where is the Great Atlantic Way?
Why is it important?
How does it help public
- economy & rural
Where are we now?
Who are the stakeholders?
Who is leading the project?
What do people say?
Tourism and distinctiveness strategies
The Great Atlantic Way project delivers the strategies of:
- PPG21: Planning for Tourism (doc)
SOUTH WEST REGION
- SW Tourism’s ‘Towards 2015’ Strategy for the South West:
the approach and every delivery mechanism: driving up quality
particularly through brand clusters and improved marketing,
delivering sustainable tourism and effective destination
- South West Regional Emphasis Document key sector ‘ Tourism’ 2005-2008
, including creating closer synergy with the tourism sector and DEFRA and
specifically “to identify, develop and deliver key ‘icon’ projects
of regional significance” and to develop exemplar projects to
develop year-round, high value tourism.” .(doc)
- Objective 1’s Tourism Proposal: By 2010, Cornish Tourism to be
seen and operated as high quality, value for money diverse experiences, 70% of
businesses open 10 months or more, generating over £1.25 billion with reduced
leakage from Cornwall, 2% faster growth than national average, supporting over
40,000 quality jobs, attracts an increased share of overseas visitors, fully
rooted in the Cornish community.
- Cornwall Enterprise’s strategy for the Cornwall Brand:
to establish greater cross-sectional cohesion with a set of common
values associated with a multi-faceted brand, promoted by tourism
but applying to a wide range of products and activities. (doc)
- Cornwall Tourism Forum Action Plan: each one of the
seven key strategic objectives; the mechanisms including targeted
marketing, e-tourism solutions, improved quality of product and
support structures; working cooperatively to promote Cornwall’s
distinctiveness internationally, building on the defined strengths
and opportunities, correcting the weaknesses and tackling the
- The Economic Forum: vision of “achieving sustainable prosperity
through sustaining and enhancing Cornwall’s distinctive natural environment,
heritage, culture and image; ”the core theme of “Distinctiveness”, promoted also
in Cornwall County Council’s ‘Economic Development & Regeneration Strategic
Plan. Cornwall Enterprises’ Tourism Best Value Review’ and North Cornwall’s
Local Development Framework and tourism objectives. (link)
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