What is the Great Atlantic Way?

What is different about
the visitor experience?

What is the purpose?

Where is the Great Atlantic Way?

Why is it important?

How does it help public
authority strategies?

Where are we now?

What’s next?

Who are the stakeholders?

Who is leading the project?

What do people say?

Contact us

Who is leading the project?

Core management team

Jonathan Ball - founder and director

Jemima Ball - director; marketing and pilot area portfolios

Terry Woodger - project manager (acting); communications and brand portfolios

William Murray - transport portfolio

Nigel Cox - company secretary

Penelope Hasell - project assistant


Portfolio holders

Nick Blood - destination management

John Bolitho - culture. Sadly missed by all.

Keith Hambly Staite - environment

Robin Nicholson - design team

Rob Spowart - education


Professional advisors

Tim Guy

Tim Jones

Ronnie Murning

Mark Jones

Aaron Lawton

Steer Davies Gleave

Jim Sloman

Winter Rule



Design team

The Great Atlantic Way has a world-class design team

Edward Cullinan Architects

Grant Associates

Structural and Civil Engineers
Buro Happold

Cost Consultants
Davis Langdon

Environmental Engineers
Hoare Lea

Interpretation/ Visitor Experience
Land Design


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Words by CMCM Ltd.
Landscape photos courtesy of Ross Hoddinott.





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