What is the Great Atlantic Way?
What is different about
the visitor experience?
What is the purpose?
Where is the Great Atlantic Way?
Why is it important?
How does it help public
Where are we now?
- public awareness programme
- funding programme
- house of the elements proposal
- transport plan
- pilot area
Who are the stakeholders?
Who is leading the project?
What do people say?
A pilot area is being developed
- demonstrating the concept, methodology and business case.
- providing the first piece of the jigsaw in an incremental roll out of the
project across the district.
The proposed pilot area reaches from the Bodmin area in the South to Padstow
area in the North and is being developed in consultation with a working party
including the Pencarrow Estate and NCDC Tourism.
The pilot example will demonstrate the concept, methodology and business
case of the Great Atlantic Way as an initial phase in the incremental roll out
of the project across the district.
It will define
- The Visitor Experiences which will provide more than is currently
generally available, giving greater access to and appreciation of Cornwall’s
distinctiveness - climate, landscape (including sea and sky), wildlife, people
lifestyles and heritage - and the stories to be told.
- The “Lifestyle” Houses and Hubs that tell the story of the ways of life
of Cornish people. Pencarrow Estate will be the first example with the focus on
the land plus the creation of a hub and potential for learning, recreation and
regeneration of the area.
- The Transport Routes and Methods of travel that can replace the
visitors’ cars, enhance contact with nature and people and offer a greater
feeling of well being. It will explore the options and support systems including
a regional gateway parking, baggage transfer, parking incentives, train travel
from Paddington to Bodmin and to the Camel Trail.
- The Accommodation, Food and other services, proposing criteria and a
monitoring system for the confederation of participating businesses which
demonstratie or support the distinctiveness of the area and the Great Atlantic
Way philosophy - engagement with nature or lifestyles, learning, personal well
being, local food source, quality, design, etc.
- The Destination Management System with Travel Pass which will assess
methods of provision, management, uptake, income, including use of the web and
- The Brand which will provide the marketing tool for the confederation and
meet the strategic direction of Cornwall’s brand policy.
- The Marketing Methods defining the target markets, clear and consistent
expressions of the unique offer to visitors, business participants and funders;
and the creation and funding of a promotional campaign.
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