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What is the Great Atlantic Way?

What is different about
the visitor experience?

What is the purpose?

Where is the Great Atlantic Way?

Why is it important?

How does it help public
authority strategies?

Where are we now?
  - public awareness programme
  - funding programme
  - house of the elements proposal
  - transport plan
  - pilot area

What’s next?

Who are the stakeholders?

Who is leading the project?

What do people say?

Contact us

A pilot area is being developed

  • demonstrating the concept, methodology and business case.
     
  • providing the first piece of the jigsaw in an incremental roll out of the project across the district.

The proposed pilot area reaches from the Bodmin area in the South to Padstow area in the North and is being developed in consultation with a working party including the Pencarrow Estate and NCDC Tourism.

The pilot example will demonstrate the concept, methodology and business case of the Great Atlantic Way as an initial phase in the incremental roll out of the project across the district.

It will define

  • The Visitor Experiences which will provide more than is currently generally available, giving greater access to and appreciation of Cornwall’s distinctiveness - climate, landscape (including sea and sky), wildlife, people lifestyles and heritage - and the stories to be told.
     
  • The “Lifestyle” Houses and Hubs that tell the story of the ways of life of Cornish people. Pencarrow Estate will be the first example with the focus on the land plus the creation of a hub and potential for learning, recreation and regeneration of the area.
     
  • The Transport Routes and Methods of travel that can replace the visitors’ cars, enhance contact with nature and people and offer a greater feeling of well being. It will explore the options and support systems including a regional gateway parking, baggage transfer, parking incentives, train travel from Paddington to Bodmin and to the Camel Trail.
     
  • The Accommodation, Food and other services, proposing criteria and a monitoring system for the confederation of participating businesses which demonstratie or support the distinctiveness of the area and the Great Atlantic Way philosophy - engagement with nature or lifestyles, learning, personal well being, local food source, quality, design, etc.
     
  • The Destination Management System with Travel Pass which will assess methods of provision, management, uptake, income, including use of the web and local terminals.
     
  • The Brand which will provide the marketing tool for the confederation and meet the strategic direction of Cornwall’s brand policy.
     
  • The Marketing Methods defining the target markets, clear and consistent expressions of the unique offer to visitors, business participants and funders; and the creation and funding of a promotional campaign.

 

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